TEAM USA x AUTODESK: GREATNESS ISN’T GIVEN
THE WORK:
Greatness isn't given, it's designed and made. Which is just as true for Team USA athletes as it is for Autodesk customers. They’re both working in a world where millimeters are make-or-break. So, we built a campaign to tell that story. In the process, we spotlit Erin Jackson, an engineering grad and the first Black woman to win Winter gold; Mike Schultz, a U.S. Paralympian and founder of BioDapt, which produces prosthetic gear; and Colby Stevenson, an Olympic silver medalist whose skull was reconstructed with advanced design technology.
SOME PRESS:
“Inspiring.” - The Drum
“The work celebrates athletes who use technology and creativity to push boundaries.” - The Drum