LUCID: WE RIDE FOR NEW YORK

THE WORK:

To celebrate the start of the NBA Season, and fire up Manhattanites about the year to come, Lucid linked up with Knicks Jalen Brunson and Josh Hart for a digital and OOH takeover. Billboards and murals blanketed the area around Madison Square Garden, linking our Orange and Blue all stars with the brand’s Compromise Nothing spirit.

SOME PRESS: