LUCID: DRIVEN
THE WORK:
How do you signal luxury and defiance in an EV market crowded with transactional, less-than-creative creative? You go hard with a cinematic, 360 campaign featuring a 2 minute action film—starring Oscar nominee Timothée Chalamet, directed by Oscar nominee James Mangold (A Complete Unknown, Ford Vs. Ferrari, Logan), that’s equal parts polish and adrenaline.
SOME PRESS:
GQ: Timothée Chalamet on His New James Mangold-Directed Car Commercial
Ad Age: Timothée Chalamet Stars in Lucid Motors’ Short Action Film
Muse: Timothée Chalamet Plays a Car-Thieving Groom for Lucid Motors
Shots: Lucid Reunites Timothée Chalamet and James Mangold in Exhilarating Short Film
MAXIM: Timothée Chalamet & Larsen Thompson Are Running From The Law In Cinematic Video For Lucid
D Scene: Timothée Chalamet Stars in Lucid’s “Driven” Short Film
Yahoo Entertainment: An Exciting Spot That Seems Remarkably Like an Action Movie
XMAG: A Futuristic Short Film That Redefines Automotive Advertising
“Kinetic.” - GQ
“High octane… a campaign that pairs Hollywood star power with cinematic flair.” - Ad Age