LUCID: HARD LAUNCH
THE WORK:
Jalen Brunson and Josh Hart have interviewed plenty of guests on their podcast. This time, we upped the ante. 109 degree heat. The fastest 0-60 on Earth. Oh, and Timothée Chalamet. The result? Content that took over the internet—and garnered an absolute f*ck ton of organic press.
SOME PRESS:
Rolling Stone: Chalamet Talks Drive, Drama and DMs With DiCaprio in New Lucid Campaign
Hollywood Reporter: Timothée Chalamet Gets Grilled by Knicks Superstars in New Lucid Ad
Complex: Chalamet Names Denzel the GOAT Actor
Pubity: Chalamet Names His Greatest Actors Ever
“Equal parts hilarious and heartwarming.” - Rolling Stone
“Yet another example of how Chalamet continues to blaze an unexpected trail.” - Hollywood Reporter