RITUAL: TAKE THE MEN OUT OF PERIMENOPAUSE

THE WORK:

There are too many men’s voices around women’s health. Want proof? 70% of perimenopause brands are run by men. And most perimenopause products? Tested on men and male rats. So, we created The Women’s Health Men’s Choir, a quartet of dudes who sing useless mansplainations to Jackie Tohn about her own body. That is before we introduce Ritual’s made-by-women-for-women promise. The work falls under our greater platform: “Take the Men Out of Perimenopause.”

SOME PRESS:

SHOTS: Ritual Puts a Stop to Perimenopause Mansplaining

Ad Age: Ritual's New Ad Hits Mansplaining Head On

People: Jackie Tohn Takes the Men Out of Perimenopause

Indie Agency News: 70% of Perimenopause Brands are Run by Men

“Comedic and painfully accurate.” - SHOTS

“Promotes Ritual’s Perimenopause Health while poking at the long history of male voices dominating conversations about women’s health.” - Ad Age