RITUAL: WHAT’S REAL?

THE WORK:

The supplement industry is LYING to you. Too many products boast BS, or unsubstantiated, claims. But not Ritual. So, how do we tell the world we’re real? With fake A.I. momfluencers. Duh. PS: The whole spot was produced in under 48 hours.

SOME PRESS:

Wall Street Journal: Was That Amazing Video in Your Feed Real or AI?

Muse: AI Gets Not So Real to Hype Ritual's Supplements

Little Black Book: In a World Full of Fakes, Ritual Gets Real With A.I.

“The only thing artificial about Ritual supplements is its ad campaign.” - Little Black Book

“The perfect moment to get unreal.” - MUSE