MASSMUTUAL: STAY READY

THE WORK:

By 2030, women will control over $30 trillion in assets. But only half of them feel supported when it comes to financial planning. So, we built “Stay Ready,” a 360 campaign that focused on the power of preparation and teamwork, on the court and off. Breakthrough female athletes Madison Keys, Flau’jae Johnson, and Christen Press helped us tell the tale.

SOME PRESS:

AdAge: Editor's Pick - MassMutual’s Campaign to Close the Female Wealth Gap

The Drum: How MassMutual’s ‘Stay Ready’ campaign sets a new standard for authentic athlete partnerships

LBB: MassMutual Changes the Game for Female Financial Confidence

MediaShotz: Mass Mutual Ad with Flau'jae Johnson Tops March Madness List