LUCID: Chalamet GOES ELECTRIC
THE WORK:
After launching Lucid’s Compromise Nothing platform, we tapped their first Global Brand Ambassador. Someone who lived the line and the brought a defiant spirit to every role. Then we produced a Dune-coded, PR-able photoshoot that had the internet working overtime.
SOME PRESS:
Rolling Stone: Chalamet Goes Electric
V Magazine: Take a Drive With Timothée Chalamet, Passenger Princess Dreams Included
DSCENE: Timothée Chalamet Joins Lucid Motors as Global Ambassador
Hollywood Reporter: Timothée Chalamet is in the Driver's Seat
“DRIVING LIKE TIMOTHÉE CHALAMET ISN’T JUST SOME NICHE FANTASY ANYMORE” - V MAGAZINE
"TIMOTHÉE CHALAMET TURNS LUCID'S LUXURY EV INTO A LOOK” - THE FASHIONISTO
“TIMOTHÉE CHALAMET STUNS FOR LUCID MOTORS” - POP CRAVE
“TIMOTHÉE CHALAMET DRIVES LUCID’S NEXT BIG MOVE” - DESIGN RUSH
